Wine Writer Information Blog

6:36 PM

July 05, 2008 - Tasting Notes

Today's Tasting Notes Article

How to Increase Wine Sales

There is no doubt that one of the most effective ways to boost overall profits of a restaurant is to increase wine sales. Actually, any kind of beverage sales will increase the bottom line, but the focus of this article will be on wine.

Since the majority of patrons are not wine experts, a huge opportunity exists for restaurants to educate their consumers. Patrons consistently rely on wait staff to assist them with their wine selection.

So, it just makes sense that by providing patrons with the knowledge to order wine, restaurant sales will increase.

How to Increase Wine Sales

Selling wine can be a complex and dueling task, but it doesn?t have to be. Just ask the staff at Olive Garden. They have learned how to take advantage of the mantra: KISS (Keep It Simple, Stupid).

This acronym has been around for a while now and it?s absolutely true. Novice customers rely on restaurants to recommend wine selections to them, so why not fill that need?

Here are my six steps to increase wine sales:

1) Evaluate Wine Selection

Select wines by the style of your patrons and the food served. Try not to rely completely on the recommendations of the wine distributor?s sales representative, as he or she is trying to get you to buy the wines they distribute. Don?t focus too much on price, but do make sure that a bottle of wine costs no more than the customer?s meal.

2) Create Ambiance

Wine bottles should be displayed in plain view and be recognizable to the patrons even though he or she may not be a wine connoisseur. Music and lighting should create a relaxed atmosphere and the environment should be cozy.

3) Educate Staff

Learn the basics. What does wine mean? What is the difference between a good bottle of wine and a bad bottle? How is wine ranked?

Learn wine aromas and descriptors, but don?t forget to keep it simple. Use words that the average patron and staff members will understand and remember. Stay away from stuffy descriptions and provide just enough information. In other words, there is no need to offer too many details.

4) Offer Wine Tasting

As a consumer, I always enjoy getting something for nothing. What better way to begin an evening then by being offered a sample of one or two types of wine? What does the consumer have to lose? If they don?t like the wine sample, that?s perfectly okay. If they do like it, then they will ask for a glass or better yet - for a bottle.

5) Educate Patrons

I can?t preach this one enough. Many consumers don?t buy wine because they feel unable to make an educated wine selection. Recommend wine selections complimenting menu choices. This will transform your patron?s meal into an experience, and at the same time make the patron confident enough to order a favorable wine choice.

6) Offer a Bottle vs. a Glass

Some states have passed wine to go laws allowing patrons to take home an unfinished bottle of wine. These laws have also been referred to as Merlot to Go, Cork n? Carry, Pinot to Go, or Wine Doggie Bag Bills. Most patrons are not aware of this law. Take this opportunity to inform them, and watch your wine bottle sales skyrocket! To learn more about your state wine to go law, visit

Christine M.
Smith will help you teach your staff how to increase your
wine sales and at the same time comply with the wine to go
law in your state.

Get started today selling more wine. Visit =>

Tasting Notes and More

How to Increase Wine Sales

There is no doubt that one of the most effective ways to boost overall profits of a restaurant is to increase wine sales. Actually, any kind of bever...

Click Here to Read More About Wine ...

Tasting Notes Products we recommend

The FTD Schefflera Arboricola - Deluxe

A great accent for home or office, this lush Schefflera grows into a large, bushy plant. C38-2946D

Price: 94.99 USD

Current Tasting Notes News

Review - Dogfish Head Immort Ale

Sat, 21 Jun 2008 11:54:32 PDT
A review on Dogfish Head Immort Ale. Click the link for all of the tasting notes.

Review - Southern Tier Un-Earthly Imperial IPA

Tue, 24 Jun 2008 10:09:29 PDT
A west coast review on Southern Tier Un-Earthly Imperial IPA. Click the link for the tasting notes.

Review - Oskar Blues Dale’s Pale Ale

Tue, 24 Jun 2008 15:26:58 PDT
A review on a great beer delivered in a can, Oskar Blues Dale's Pale Ale. Click on the link for the tasting notes.

Review - Dogfish Head 2006 Raison D’Extra

Wed, 25 Jun 2008 21:07:18 PDT
A review on a vintage bottle of Dogfish Head Raison D'Extra from 2006. Click the link for the tasting notes.

Make Gigantic Frito Encrusted Corn Chip Skillet Onion Rings

Thu, 26 Jun 2008 19:25:58 PDT
These are some of the most beautiful and sinfully delicious onion rings I've ever tasted. Best of all, they're a snap to make! But take note: these aren't for the faint of heart or the clogged of artery. These onion rings are decidedly not diet or health conscious. They will, however, raise your spirits!

Easily Dehydrate Blueberries and Other Favorite Berries

Thu, 26 Jun 2008 20:18:42 PDT
Home dehydration is an easy way to preserve the taste of berries (and other fruits and vegetables) year round, whether you stock up on them on sale, or harvest them yourself. Dehydration allows you to preserve those tasty jewels with almost no loss of flavor or nutrition. Note: This recipe also works for cranberries, blackberries, raspberries, etc.



BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it


Post a Comment

<< Home